Company News

Gillette ‘Recommits’ To The ‘Best a Man Can Get’

New “modern manhood” campaign rolled out—and not without some controversy.

Author Image

By: Christine Esposito

Editor-in-Chief

Thirty years after first introducing the tagline “The Best A Man Can Get,” Gillette says it has taken a fresh look at what it means to be “the best” and how to portray those ideals in a modern way. The result is a new marketing campaign, along with a recommittment to the tagline and a pledge to support non-profit organizations helping men of all ages be their personal best, said the Procter & Gamble brand. The new marketing campaign and charitable program—described as “dedicated to celeb...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters